Rajnish Kumar, Head Digital & Direct to Consumer Strategy, ITC Limited | Special Address: Digitising Direct to Customer Experience

In this video:
Special Address: Rajnish Kumar, Head Digital & Direct to Consumer Strategy, ITC Limited

Topic: Digitising Direct to Customer Experience

Key Highlights:

+ Technology is the enabler of most of the direct to consumer businesses.

+ Building physical touchpoints throughout the customer journey will be critical in supporting a frictionless experience.

+ Data analytics requires technical abilities to build, consolidate and provide operational models that automate data mining and drive clear actions.

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