Prashant Juttukonda, Enterprise Modernization Lead, MongoDB | Retail Industry trends, challenges and role of data in innovation

In this video:
Prashant Juttukonda, Enterprise Modernization Lead, MongoDB

Topic: Retail Industry trends, challenges and role of data in innovation

Key Highlights:

+ Customers expect personalised experiences.

+ Macro and micro trend tracking, omnichannel consumer support and real-time analytics are the way to keep up with consumer trends.

+ Smart use of consumer data combined with product data would define future commerce.

+ Data drives a company’s competitive advantage around which they build their software.

+ Relational databases cannot meet today’s requirements.

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