Omnichannel

A lack of personalisation can, potentially, hurt engagement and impact brand perception, acquisition/retention, and market…

Lalitha Ramani, Chief Product Officer, Myntra tells Express Computer that the e-commerce giant has enabled an inclusive…

The 13th edition of Myntra’s End of Reason Sale (EORS) is underway; it would be really interesting to know about the role of…

Emphasising on the need of aggressive adoption of digital technologies amidst Covid-19, Krishnan Venkateswaran, Chief Digital…

New research from Resulticks shows that marketers in India rank the inability to act on data in real time and the lack of an…

Cognizant has announced that it has designed and implemented a digital solution enabling MG Motor India to deliver a seamless and…

BFSI players that use more channels are known to have a wider reach and therefore, have sold more products sold per customer…

Digitalization will ‘add to’ the frequency of use of available digital channels and not replace others. Banks and Financial…

A U.S. study examining the behavior of over 46,000 customers during a 14-month period in collaboration with a retailer found that…