Artificial Intelligence will make marketing more creative and effective
AI can free up a lot of the marketers’ time, currently spent on mundane tasks, so that they focus on what they do best—be…
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Marketing Mix Modelling and big data analytics
Headquartered in Mumbai, iPredictt Data Labs, a big data analytics provider of machine learning software to B2C, B2B companies…
Lead Engagement Score & Index – The New Metrics to Direct Your Marketing & Sales
Lead score is generally not something that’s time bound, so if a lead engaged with you maybe 2 years ago, its lead score might…
TCS announces premier partnership with Adobe for digital marketing
The partnership enables TCS clients to leverage Adobe’s Marketing Platform and its core solutions, allowing them to design and…
Marketers are on a digital treadmill
The 11th Marketing Conclave by the Internet & Mobile Association of India (IAMAI) — themed aptly as 'Untangling marketing…
Success with mobile apps in B2B marketing
The mobile tsunami wave led by the increasing adoption rates of smartphones which has touched 1 billion and is growing has ensured…
Food makers struggling to migrate to online retail
Grocery manufacturers are struggling to adapt to the online world and need to invest in smarter packaging, presentation and supply…