advertising

Advertising plays a critical role in triggering the purchase of smartphones, as acknowledged by 58 percent of respondents from a…

Australia’s anti-competition watchdog on Monday launched federal court proceedings against Google, alleging that the subsidiary of…

Although smartphone messaging apps are not known for displaying ads, Facebook has said that targeting the 1.3 billion people who…

A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the…

Programmatic Advertising has proven to be a powerful tool for the marketers as it automates all of the processes and helps…

Yahoo has been struggling to boost revenue from ad sales in the face of stiff competition from Google and Facebook.

Mobile Internet sites face a new threat as millions download ad-blockers to their phones and tablets, removing pesky adverts but…

Instagram opened its platform to most advertisers across the globe on Wednesday as the photo-sharing app seeks to make more money

The 11th Marketing Conclave by the Internet & Mobile Association of India (IAMAI) — themed aptly as 'Untangling marketing…

With the explosion of data from multiple devices, the collective measurement of advertising analytics across online platforms has…