abof selects IBM Cloud and Cognitive solutions to enhance customer experience nivedan prakash Apr 11, 2017 Aditya Birla Online Fashion (abof) and IBM have announced a new shopping experience to deliver a personalized and convenient…
abof.com rolls out 3D trial room Rashi Varshney Nov 25, 2015 In an attempt to reduce returns of merchandise purchased by customers, the Aditya Birla Group’s online fashion portal, abof.com,…