Twitter launches self-fervice ads platform for SMBs in India

By Rashi Varshney On Sep 3, 2015

The blocking of the micro-blogging site Twitter in China has not deterred people from the influential quarters to jump the firewall and other content restrictions and use the platform to reach out to the world, researchers from Harvard University report.

Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide

Twitter has launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories.

Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages, the company said in its statement. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.

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“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do,” said Emily Huo, SMB lead for Asia Pacific at Twitter. “With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales.”

There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.

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