State Bank of India has launched six digital branches across the country, as part of a pioneering program to offer next generation banking solutions to India’s growing mobile phone and internet-savvy customer base.
The bank engaged Accenture to develop the digital business strategy for its branch program, which features a range of advanced digital banking capabilities, including instant account opening with personalised debit cards, instant loan approvals for car and home loans and remote expert advisors available via video links.
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Accenture helped SBI in designing the branch layouts, implementing the digital processes and technology at the branches, and providing back-end integration, including employee training.
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SBI aims to transform the customer experience by delivering world-class service through all of its customer channels. Its new branches, branded as sbiINTOUCH, are equipped with interactive wall and table displays; remote experts that can be reached instantly via high-definition videoconferencing; and multi-function kiosks that provide services such as instant account opening with personalised debit cards, and instant in-principle approvals for home, auto or education loans.
The branches are located in major metropolitan areas across India, including Mumbai, Delhi, Bengaluru, Chennai and Ahmedabad.
“India is in the midst of a major demographic transition and we recognise that our customers increasingly expect digital services to help them manage their financial needs,” said Arundhati Bhattacharya, the chairman of State Bank of India.
“India has an opportunity to become a world leader in digital banking services, and we are pleased to collaborate with the leadership team of the State Bank of India,” said Piyush Singh, managing director and head of Accenture’s Financial Services operating group in India.
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