Oxigen Wallet to spend Rs 99 crore in brand campaign

By Rashi Varshney On Sep 9, 2015

how mobile wallet works,PayTM, MobiKwiK, Freecharge, mobile wallet providers, mobile wallets in india, mobile wallets wiki, mobile wallets rbi, paytm, payu, payumoney, payubiz, oxigen, oxigen wallet — Oxigen Oxigen Wallet is India’s first Non-Bank mobile wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user. Oxigen Wallet services include money transfer/ Mobile/DTH/Data Recharges, Postpaid, Utility bill payments and Gift Cards for over 60+ brands. Customers also earn loyalty points that can be redeemed as cash into the wallet or as PayBack points. Oxigen Wallet, with 20 Million users, is a product of Oxigen Services Pvt. Ltd, accepted at over 9000 merchant locations and 10000 online sites like bookmyshow, ebay, PVR, OYO Rooms, Jabong and more.Loading money into Oxigen wallet app is easy; you can use credit cards, debit cards or pay cash over the counter through any of Oxigen’s 2,00,000 retailer / partners across the country. The wallet lets you schedule the payment as well. Spearheading the digital revolution, Oxigen Wallet, has entered into a strategic association with HPCL. While until now cash and cards had been the major accepted mode of payments at these petroleum pumps, the association is set to allow users to pay for fuel refills using Oxigen Wallet app.It also launched Virtual Visa.

Oxigen Wallet is a non-bank mobile wallet, approved by RBI, which allows it’s users to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email.

Digital wallet firm Oxigen will be spending $15 million or about Rs 99 crore for campaigning as official sponsor of the South African T20 cricket team during their tour to India in October.

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“By making Indian cricket fans hosts to the visiting teams, we plan to reach every nook and corner of India, using interactions with the Proteas in person, and on television, through outdoor promotions, on social and digital media and through radio channels,” Oxigen Wallet CEO Ankur Saxena said in a statement.

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Oxigen Wallet is a non-bank mobile wallet, approved by RBI, which allows it’s users to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email.

The company is official sponsor of the Proteas – South African T20 cricket team visiting India for The Mahatma Gandhi-Nelson Mandela Series in October. The company said that the campaign will be run till December.

“This extensive four month campaign will communicate Oxigen Wallet’s key value proposition which, #Playthehost, will be around safety, convenience and dependability. The marketing budget set for the entire campaign is approximately $15 million,” Saxena said.

“The previous success of incorporation of global players in IPL teams, have made the South African cricketers a household name, amongst the cricket fans in India. Hence, sponsoring them was a natural choice,” he said.

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