Madhouse launches startup connect platform Madlabs

By Mohd Ujaley On Jul 24, 2015

#4 Startup India Hub: Understanding that many Startups do not reach their full potential due to limited guidance and access, the Government of India has decided to create a single point of contact, Startup India Hub, for the entire startup ecosystem and enable knowledge exchange and access to funding. The Startup India hub will work in a hub and spoke model and will collaborate actively with Central & State governments, Indian and foreign VCs, angel networks, banks, incubators, legal partners, consultants, universities and R&D institutions. It will also organise mentorship programs and will assist startups with respect to different aspects such as obtaining financing, feasibility testing, business structuring advisory, enhancement of marketing skills, technology commercialization and management evaluation.

Mobile advertising firm Madhouse India said it has launched a startup connect platform ‘Madlabs’ to recognise and showcase mobile advertising solutions.

Madhouse, a digital advertising company, is part of the WPP Group.

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“With over 300 million smartphone users, Madhouse, in association with YourStory and MobileSparks, is now looking to connect the startup ecosystem and foster innovation through a structured programme by inviting participation from all creators of innovative mobile solutions that furthers their reach on the device to showcase their work,” it said in a statement.

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The platform connects startups to showcase their innovative mobile solutions and the event will take place in Bengaluru on August 7-8.

“The Indian advertising industry is going through a revolution with the tremendous growth of the mobile industry and Internet user group.

“Brands today are realising the scope of opportunities in this space. We at Madhouse India hope to bring the entire industry together through Madlabs to showcase their work and bring innovative solution to brands that are completely mobile led,” said Madhouse South Asia Chief Operating Officer Milind Pathak.

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