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eGovWatch: Shopmatic partners CAIT to bring its members on eLala portal

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Shopmatic will help interested members of CAIT to build their website as well as provide end-to-end facility to enable them sell on CAIT’s e-commerce platform eLala.biz. In the first phase, the drive will begin from Delhi-NCR.

Singapore-based IT company Shopmatic has signed an agreement with Indian traders body CAIT to digitalise business of the latter’s members and connect them with e-commerce platform eLala.biz at a monthly charge of USD 20 (about Rs 130).

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“We are indeed privileged to partner CAIT in helping merchants take their businesses online. Our platform has been created to offer simplicity to such merchants at affordable cost – USD 20 a month,” Shopmatic CEO Anurag Avula said in a statement.

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Confederation of All India Traders (CAIT) has around 6 crore merchants across 40,000 affiliates, it added. “E-commerce is an emerging and promising business of the future and this alliance with Shopmatic will give our merchants the opportunity to create an international e-commerce experience at a price that is very affordable,” CAIT National Secretary General Praveen Khandelwal said.

Shopmatic will help interested members of CAIT to build their website as well as provide end-to-end facility to enable them sell on CAIT’s e-commerce platform eLala.biz. In the first phase, the drive will begin from Delhi-NCR.

“For next year, we are planning to have 1 million and then in phases we will have other merchants from tier II and III cities as well,” Avula said.


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