Bharti Airtel has announced the launch of ‘One Touch Internet’ services for millions of first-time users in India.
Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience.
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Now available for prepaid mobile customers on Airtel, ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs.
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Currently available in English and Hindi, the service will soon also be available in 8 Indian languages shortly.
India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
Srinivasan Gopalan, Director, Consumer Business, Bharti Airtel, said: “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable – more and more Indians are getting online on their mobile devices.
‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet.”
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