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Anthony McMahon, Senior VP, Platform Business – Database, Technology, Analytics & Mobility, SAP APJ, talks about the benefits that visualization brings into analytics
From just an ERP vendor, SAP has come a long way today. Which are the major technology categories that SAP focuses now?
In the past five years SAP has graduated significantly from being just an application company. We have developed our own technologies like HANA and also acquired companies like BusinessObjects, a leading analytics vendor, Sybase that provides mobile solutions, SuccessFactors, a cloud based human capital management solution provider, Ariba, a database procurement solution provider. Thus, SAP has emerged from an application company to a platform and management company. Today almost 50% of our revenue comes from these platform businesses.
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So what is the scenario in India?
India is the fastest adopting country for SAP’s business suite on HANA. In terms of platform solution business, we can see a perfect mix of SMEs and enterprise customers in India. However, in India and parts of south east Asia we see a far more SME and mid-market customers deploying ERP.
How important is visualization in the analytic space?
Visualization is a complimentary technology, to increase the intrusiveness of the data. Visualization will enhance the results of analytic and will help present the story in much more better way. It can be applied to any analytic data. SAP has Lumira for visualization which helps to get quickly a granular view to tell the story in better way and to have better decision.
IDC revealed that SAP partners will earn $ 220 billion revenue through 2017 with Big Data and analytics. How is SAP facilitating this growth?
Last year,globally, we reported almost 500 million Euros for HANA business. For HANA, there is an eco system of hardware partners and services. We also have an eco system of application developers to run applications on HANA. We are encouraging our partners to keep that Eco system. We do a lot of work in enabling the competencies for their technical and sales staffs to understand what HANA is, how to work with Haney, how to deploy it and so. We are also signing licenses with distributors so that they can sell HANA as resellers and then deploy the solutions to the customers.
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