Via.com deploys Abacus technology to scale its regional operations

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Abacus, a  travel technology provider in Asia Pacific, has powered Via dot com,one of the fastest growing online travel agencies in India with over 4 crore customers and a strategy that is establishing the brand across the region. Adopting Abacus global distribution system front and mid office solutions, Via.com is scaling its domestic and international operations.

The company is deploying Abacus to maintain its edge with the most technically demanding corporate accounts, while improving compliance to travel policy terms. Via.com has also made a corresponding investment in the leisure sector with Abacus, enhancing the shopping experience with lower-priced itineraries based on a broader set of carriers and fares. New post-ticketing automation will take care of any changes to travel plans.

Swaminathan Vedaranayam, CEO of Via.com explained, “Abacus understands Asia and its solutions are scalable and so we are excited to be using their innovative technology to support our expansion across India and into Singapore, the Philippines, Indonesia and new markets like Malaysia and Thailand. We are confident Abacus will help us reach out to even more customers with a superior product offering and service experience.”

Jeetendra Sawhney, Managing Director for Abacus India added, “Via.com is already on an impressive trajectory, but this investment in the latest Abacus solutions will help the brand accelerate even faster, delivering cost reductions and productivity gains that add directly to the bottom line.”

Via.com has commissioned Abacus to advise on workflow and process optimization while installing the technology, to get the most from their multi-platform investment with all the related competitive advantages. This includes extending the benefit to over 100,000 retail sub-agencies accessing Via.com to service the burgeoning offline distribution grid.

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