Google’s Great Online Shopping Festival (GOSF) has seen great response since midnight yesterday. This year, Google has a special section offering products at Rs 299 with free shipping and cash on delivery to attract first-time buyers, who comprised over 30% customers last year. Discounts may not be on the lower side this year and are visible only across fewer and select categories and brands.
Here are the key facts on Day 1 of Google’s Great Online Shopping Festival (GOSF), which will run till December 12:
Traffic: From 12 midnight yesterday to evening of the first day, GOSF have already surpassed the overall users it had received through last year (4 days of event). This signifies the increased consumer confidence. Google expects to get at least 3-4 times more visitors.
* Trendin & Van Heusen has seen a 7-10X increase in traffic and transactions on their site. In fact, the Van Heusen Stellar collection launched exclusively with GOSF has almost been sold out already.
* ShopClues saw unprecedented sales and an increase in traffic by as much as 200%, just within the first 90 minutes of the festival launch.
* Puravankara’ s Greatest Online Sale on Homes in association with Google’s GOSF Campaign saw unprecedented response from home buyer with over 125 homes being booked within the first 12 hours of the campaign. The innovative and significant benefits of booking a Puravankara or a Provident Home, by paying just Rs 549 or Rs 299 has enthused several hundreds of home buyers across locations.
* Tata Value Homes has received an overwhelming response on the opening day. Over 10,000 registrations have come in for their homes across 5 projects in Bangalore, Chennai, Pune, Ahmedabad and Boisar Near Mumbai. These apartments on GOSF 2014 can be booked online by paying Rs 20k only.
* Freecultr has already seen 6-7X increase in their visitors so far with almost a 10X impact on revenue on the first day itself. The 299 corner is a great innovation for consumers and retailers alike. It is a great way to get on board the “first time shoppers” who have never tried shopping online earlier, thus expanding the user base for e-commerce as a whole.
* With GOSF 2014, Brigade Group has launched a platform that provides all the details a prospective buyer will need to help him buy a home without actually visiting the project site. This, coupled with the excitement that GOSF 2014 has churned, has resulted in an increase in online traffic of over 100% from across the globe. They recorded their first sale in less than one hour after going live at 1 am, the best testament to the power of this medium.
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