Eroute Technologies, a card-based payment company launched its maiden product offering OmniCard- India’s first Omni-channel prepaid card, exclusively for the young generation that aims to step up their lives by making them independent power-packed with an innovative mobile app in the emerging Indian payment industry. The launch event was well attended by various banking and payment leaders including A. K. Purwar, Ex SBI Chairman; H. R. Khan, former Deputy Governor, RBI; Vijay Chhibber, Ex Union Secretary, NPCI, Japan Communications, SoftBank, CTBC, FIS to name a few. Powered by RuPay, OmniCard offers the most innovative, secure, and enduring payment experiences seamlessly integrated with the convenience of online and offline payment options.
The Noida-based company had recently received authorisation from the Reserve Bank of India to issue and operate Pre-paid Instruments in the country. The OmniCard manifests the flexibility and seamless consumer payment experience to our Young and their families using their pre-paid card account independently and relieving their parents of giving them physical cash or supplementary debit/ credit cards for their spending.
Sanjeev Pandey, Co-founder and CEO says, “OmniCard solves the problem by cashless convenience that matches the vibes of the youth, lifestyle and spending experience with innovative Mobile app UI and reliability of card. We are targeting 230 million Young in the age group of 15-24 years to empower them to spend smartly and responsibly. Today’s young are digital natives, possess high access to the Internet, prefer independence, are full-grown consumers and influencers to family’s new age consumerism. The present apps and banks do not offer this financial freedom to the pre-banked segment and their guardians who are keen on budgets.”
Praveena Rai, COO, NPCI said, “We are happy to be associated with Eroute Technologies for the launch of OmniCard on the RuPay network. We believe this card will offer a smart and unique payment experience to GenNext customers. It is great to witness RuPay’s increasing acceptance among the younger generation who are the future of our country. We are confident that this thoughtful initiative will inculcate the habit of going cash-light among them at an early age.”
Abhishek Saxena, Co-Founder and COO further stated, “The company has developed the full tech stack in-house with a focus on payment experiences to our User’s with high safety and convenience features like face recognition, thumb impressions. The OmniCard comes with the feature of control and visibility where the parents or user can set up spending limits and track spends using OmniCard app.”
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