D-Link (India) Limited plans to enhance its focus in Enterprise segment & looks at realigning its engagement strategy with System Integrators (SIs) across India. As part of D-Links’ renewed strategy to focus on Enterprise business, it has made extensive plans to reach out to its business associates and customers that includes, focus on key business verticals and product lines during FY 2012-13. In addition to this D-Link will also soon be rolling-out multi-city road show across India.
“While D-Link is an undisputed leader in SMB, Education & Education segment, our focus this year is to capture maximum market share in the large enterprise domain. Enterprise networking market in India is rapidly evolving, and basis industry sources it is stated to reach $3 bn by 2015 in India alone. There is tremendous scope for vendors in enterprise segment, since the demand for IT infrastructure product is also on a rise. Moreover D-Link has the right product mix to cater to this segment, along with a strong System Integrator base and service support”
Leading the enterprise vertical Sanjay Sehgal, AVP-Enterprise & Project Business, D-Link (India) Limited said, “Moving forward our main agenda this year would be to energize and reengage with our existing system integrators, and at the same time also identify and recruit new partners. We also plan to categorize system integrators based upon the business vertical and product line they specialize in. We are also in the process of setting-up an online portal that will act as a knowledge center and one stop reference point, giving complete details about new product introduction, scheme/ incentive program etc.”
D-Link plans to roll-out its multi-city road show for enterprise networking by mid May 2012. In its first phase it is expected to cover over 11 cities that will primarily include A & B class. D-Link plan to use this road-show as a platform to showcase its end-to-end network solution offering, with special highlight on enterprise product range.
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