Chat bots are computer programs that mimic conversation with people using artificial intelligence.This next gen technology is helping companies to efficiently connect with our consumers and is paving the way for a new trend.
Bots becoming a trend in India: Chat bots are a growing trend in the tech world at the moment. Another reason behind it is the potential and opportunities it is poised to open up for brands to interact with consumers. Chat bots are easier to train and are capable of handling a much wider range of tasks as compared to traditional apps .
The core concept on which chatbots function has already become popular in India thanks to multibillion dollar giants like Facebook and Microsoft creating a buzz in the market about chatbots. Many start-ups have started building virtual assistants to help guide users through their services. The rising trend of people using some form of chat and messaging app on mobile devices has already paved a way for chatbots in the market.
With this growing trend Indian companies are fast jumping on this new tech bandwagon. One such Indian fitness startup, FitCircle which is a chat based platform giving nutrition and health advice is using a mix of human experts and chat bots to converse with users to give them personalized advice on health.They have positioned themselves as the first in the industry to adopt this technology to connect with their users more effectively and have done over 20,000 consultations so far using bots.
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