BookMyShow deployed strategic email marketing tool for reaching to subscribers with regular updates on showtimes, movie tickets, concert tickets and events calendar
Marketers’ strive to convey there brand message has never got simple. Nevertheless, the power to sculpt and shape that message is always with them. The question is how do you affirmatively connect with your customer, in this digital era it is not about how your consumer play backs your message you told them but it’s about how you imbed your brand message through your product offering with a better value .
Such was also the case with BookMyShow , a key mobile and web platform for movies tickets, concert tickets, events & theatre tickets. The platform also features movie reviews, promotional offers and mobile applications. The company was facing various challenges such as feeble email persuasiveness due to lack of personalized content addressing individual subscribers based on: Location; Preferences for ShowTime and other specifications; and Movie Review/Rating. The company wanted to get higher conversions/acquisitions through Email Communications. It wanted an automated, self-acting Email Delivery system that takes care of all personalization and targeted deployment and reduces operational bottlenecks .
BookMyShow deployed strategic email marketing tool for reaching to subscribers with regular updates on showtimes, movie tickets, concert tickets and events calendarThe company basically deployed a single platform to treat all challenging joints, such as the multi-featured platform tossed away all bottlenecks. BookMyShow established an innovative on-the-fly assembly technology that allows accomplishment of multiple content adaptation tasks simultaneously. Also, Real Time Personalisation (RTP), a newly launched technology developed by Kenscio was used for this project, which started in August 2014 and still going on.
Real Time Personalisation (RTP)
RTP is a platform that provides real time contextual contents across channels. It offers the utility to create dynamic contents which keep updated in real time and provides additional benefits to email marketing. This makes the emails more contextual to the readers as they are able to discover live contents in their inbox. The essence of this platform is based on creating a sense of urgency in customers’ mind and creating a “call to action” attitude while pondering over their purchasing decision.
RTP’s ability to display live contents in email marketing communication can add tremendous value to various marketing and promotional activities.This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.
With this deployment of RTP, BookMyShow is now able to increase of up to 5% sales (conversion) through realtime personalised Email registered as compared to that of regular version of the Email (till October 2014). The new avatar of Email distinctly anchors the brand essence of BookMyShow in subscribers’ inbox: “My Show. My Time. My Seat”.
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