Sonali Samyal, Principal Solution Engineer, Salesforce India | Catalyse Growth in FinTech with Customer Centric Innovation

In this video:
Sonali Samyal, Principal Solution Engineer, Salesforce India

Topic: Catalyse Growth in FinTech with Customer Centric Innovation

Key Highlights:

+ Fintechs face challenges like customer acquisition, scaling while staying lean and customer retention.

+ Customers seek actionable intelligence and effortless service.

+ Customer Centric innovations are key to acquiring new customers as well as retaining them

+ Start small with entry-level products to support early-stage startups.

+ Easy to customise and declarative platform for rapid app development is the need of the hour.

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