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NIIT, a global leader in skills and talent development, today announced the launch of their first interactive live, online course in Digital Marketing. The program is offered in association with Digital Marketing Institute (Ireland) and will be available online for the first time. It is the 37th batch of the Professional Diploma in Digital Marketing (PDDM) – a program uniquely designed for current and aspiring marketing professionals, to help them transform into digital marketers of the future. NIIT has already trained more than 1700 students in digital marketing.
The batch will start on 26th June 2016 onwards and the last date of registration is till 25th June 2016.
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Today businesses and consumers are shifting their focus to the digital medium and companies are increasingly engaging their consumers through digital platforms. There are 462 Million total Internet users in India and India’s digital advertising spending is estimated to reach $4 billion by 2020. India’s digital advertising market has grown at a rate of 33% annually between 2010 and 2015. This indicates a larger shift in focus from traditional to digital marketing mediums. These market trends have created tremendous opportunities for professionals who are equipped with the necessary digital skills.
Speaking on the occasion Udai Singh, Chief Strategy Officer, NIIT Ltd said, “Aligned to NIIT’s strategic focus of developing digital skills ready workforce, the PDDM program is uniquely positioned to meet the changing requirements of the industry. Looking at providing convenience to customers, who don’t want to waste time traveling to the centres, we have launched the first of the series of live online interactive course. The first live online PDDM program will be delivered through a unique pedagogy which is a mix of live expert lectures, case discussions, quizzes and projects for holistic learning. With DMI’s expertise in certification and training we aim to create a globally competitive workforce for the digital marketing industry.”
The Professional Diploma in Digital Marketing is designed for Marketing, Product, Advertising and Sales Professionals who want to build a career in Digital Marketing. It covers all the major areas of Digital Marketing including Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Analytics, Email Marketing and Mobile Marketing. The program content is created by DMI and reviewed by DMI’s Syllabus Advisory Council, comprising of the leading digital brands like Google, Facebook, Twitter, LinkedIn etc.
The Professional Diploma in Digital Marketing Program is led by industry specialists for in-depth understanding of the program. The Program Director is Dr Neeraj Sharma, who holds a PhD in Management from IIT Delhi and a Masters in Human Resource Management from IIT Kharagpur. He has facilitated the education of over 25000 working professionals. The Batch Faculty, Professor Ratan KK, an IIM Ahmedabad alumnus, is also a visiting faculty teaching eMarketing at IIM Ahmedabad, IIM Udaipur and other top business schools. He is an entrepreneur and digital marketing practitioner with over 3800 hours of Digital Marketing training experience. The program will be taught through a unique pedagogy which includes expert live online classes along with case studies in each module complemented by Guest Sessions from Industry Experts for in-depth understanding. The live online platform has been created in such a manner that the students will have a better experience than that at the classroom. The candidates can access the expert learning sessions from the convenience of their home, direct on their device with a good broadband connection.
The candidates can ask questions to the expert and get their doubts cleared. They will have access to various learning resources and can also have discussions with peers and answer the assessments online thus giving them the same experience as that of a classroom training but now direct to their device, at their convenience at home.
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